Promoting your brand on Instagram requires building an engaged following — and this is no easy task.
If you’re just starting out and wondering how to get more followers on Instagram, make sure you know who you’re trying to reach. Develop a strategy that describes your target audience and shows how you will attract them to your account.
Remember that buying Instagram followers is one of the ways to go when growing your Instagram presence, but you need to make sure you get it from the right platform. Good audience research and high-quality content will also help you build a real audience of people.
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- Define the tone and personality of your brand
This may seem obvious, but your brand must have a tone of voice and attitude that leaves a consistent impression. You want to make sure your online persona feels approachable and stylish.
Creating content where the employee, or better yet, the customer explains your product or service can make your brand more relevant. If your brand is in the lifestyle arena, you can create an aesthetic that conveys the lifestyle of your customers.
Regardless of your end goal, all of your posts should have a consistent brand personality and visual language, so they can be easily recognized as yours.
- Develop a social media marketing strategy
Do you want to create brand awareness? Increase sales? Or drive traffic to your website?
- Understand your ideal audience
Without a good understanding of who you are targeting, you are throwing feathers to the wind.
Your target audience can be defined by age, location, occupation, and how they use Instagram. They most likely have common issues and interests, or lifestyle aspirations, and your content should respond to, inspire, and engage these concerns. How you recognize them will make your target audience more likely to follow you and continue to follow you in the long run.
- Develop a consistent look and feel for your brand
RR is a social network with a vision, so a consistent visual approach helps build your personal brand and make your posts recognizable early on Instagram.
Every post on Instagram should be a post that shows viewers that the visual impact criteria is worth following. Together, your posts should appear aesthetically pleasing as a single unit. And if you don’t have products with a consistent look, you can style them on Instagram so the posts complement each other in position, like a glossy magazine ad.
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