Search engine optimization is something that sounds relatively easy to achieve. You choose some keywords, and your page is optimized for SEO, right? Well, it is not like that, and although many people understand the basic principles of SEO, many things have changed in the last 10 years about achieving organic positioning.
What is SEO
SEO is the abbreviation in English of: “Search Engine Optimization” and refers to the techniques that help your site have a better ranking in search engine results per page, SERP for its abbreviation in English means “search engine results pages.” SEO makes your websites more visible to people looking for your brand, product, or service. That is, your site appears on Google in the top positions.
What can I do to improve the SEO of my website?
The first thing is to understand that there are three types of SEO, and it is worth making a list to check, adjust and add the following elements:
- On-Page SEO is associated with the content of your website to understand if internet search engines understand your content and if your page is a relevant source of information for people searching for those topics. You should conduct a keyword study within your page and add “inbound links” or incoming links. You can use the Keyword Difficulty tool to understand what keywords you can include on your site that are not very competitive and relevant. You can also use the theOn-Page SEO Checker to review your website’s pages.
Technical SEO is related to all non-content elements within your website. Here we go into a little deeper aspects since it has to do with the structure of the back end, which the site has. Technical SEO Services helps search engines read it completely so they can understand the site and its architecture. It also helps provide a good experience for the user who navigates within our website, which tells search engines that our site is quality. If you want to know how well or poorly you have done this job on your page, you can enter the SEO Audit Tool and review it to know what actions to take.
Off-Page SEO is the most complex of all. It helps to strengthen your website’s influence and relationship with other sites. It includes the strategies and techniques that should use to build the reputation and authority of a site. These factors help search engines know which website should be an ideal result for someone doing a certain search since it comes from a reliable source.
Most of the actions that raise off-site SEO are related to high-quality backlinks. A high volume of links pointing to your site from other authoritative websites helps your site become a useful and relevant page. For this to happen, you must have an inbound link-building strategy and a plan to invite well-known people to write on your site or point to content on your page.
To create an inbound link building plan, you can use the following backlink Checker, where you can enter up to 10 URLs of your competitors or related companies to receive a report of which sites are pointing to their pages to get an idea of how to develop a solid plan to achieve the same goal. For the further details about SEO or SEO Services, you can visit directly https://digitalmediepartner.no/tjenester/seo/